Here’s my latest Instagram post – my son reading his book, lit up by the sun.
- Remember it’s ALL Mobile. Instagram is all about your mobile device and being mobile. Take pictures wherever you are and share them.
- Caption Your Images. Why are they worth sharing?
- Tag Your Images. This is how you get your photos seen. Keep it to 5-10 tags, if you’re promoting a brick & mortar location make sure you use geo-tagging!
- Use Mentions. Like twitter use @username to “tag” others. This will help build your audience. Tag other businesses, people that have a similar target audience to you.
- It’s All About Interactions. Like other user’s photos, comment on other photos, and respond to comments on yours! It’s all about building your community!
- Show Your Followers Your World. What’s interesting about your world? Where are you? What do you see? Share it with your audience.
- Be Customer Centric. Re-post your customer’s photos. Encourage them to use a hashtag (#) or @ (you) when they post, so you can keep track of them.
- Be Employee Centric. Feature your employees. Compliment them on their outstanding work. Give a “face” to your business.
- Run Contests. And reward winners with prizes. Everyone loves the possibility of winning something, a gift certificate? They will give you their information, and now you can further build your contact list.
- Know the Trends. Food, Flowers, Kids, Quotes and using the hashtag: #NoFilter are the most popular photos on Instagram. Try using Canva or PicMonkey to easily create custom photos/quotes – then send them to your email and post from your phone.
Happy Instagram-ing! And don’t forget to tag: #crearemarketing when posting your photo!
