Are you feeling overwhelmed trying to create your own brand in Canva?
Struggling to get it just right and make it resonate with your audience?
You’re not alone.
Many business owners start off wanting to design their own brand, only to find it’s more complicated than they expected.
That’s where we come in.
I’ll walk you through how we’ve helped clients just like you—those who needed guidance to bring their brand vision to life. Let’s look at the process we followed and the results we achieved for four different businesses this year.
From Rough Concepts to Refined Brands
Some clients come to us with ideas in hand but aren’t sure how to execute them. They have a vision but need help making it work.
White Sails already had a logo but wanted to refresh it to appeal to new customers while keeping it recognizable for loyal clients. We modernized their logo, balancing the need for a fresh look with maintaining brand recognition.
WMG had rough designs they’d played with on Canva and a specific color palette in mind.
Martz & Associates had an idea, but no clear visual direction.
For each client, I created 3-5 refined concepts focusing on readability, usability, and consistency across platforms. Once the client selected a design, we worked together to fine-tune it until they were completely happy. At the end of the process, I provided a comprehensive Brand Guideline PDF with fonts, colors, and imagery to ensure consistency in all future marketing efforts.
This Brand Guideline becomes your roadmap, giving you confidence in how your brand will be represented across all touchpoints.
From a Blank Slate to a Complete Brand
Sometimes, clients don’t know exactly what they want—just how they want their brand to feel. Courage Rising Wellness is a great example of this.
Dani, the founder, knew she wanted to convey a sense of “Rising” but wasn’t sure how to capture that visually. I played with both sunrise and moonrise ideas, ultimately presenting her with 12 different one-color concepts.
Why so many? Because when you’re unsure of the direction, having multiple options helps you discover what resonates most.
Why one color? Because a logo should work well in a single color before adding complexity. Additional colors help convey feelings, but they shouldn’t be essential for the logo’s strength.
From those initial concepts, Dani narrowed it down to three favorites. After refining them further, we selected the final design and developed a color palette. I also created multiple logo versions for different uses and added complementary imagery to her Brand Guide, ensuring that everything she puts out will align with her brand.
Why a Strong Brand is Essential
Whether you’re starting from scratch or refining an existing design, your brand is more than just a logo. It’s the foundation of everything your business communicates to the world. A great brand speaks directly to your audience, ensuring your message is consistent and memorable across every platform.
One of the key elements of a successful brand is a thoughtfully chosen color palette. I always recommend using five colors, balancing light and dark tones. This ensures versatility and helps your brand pass accessibility tests, so your content is accessible to everyone.
Don’t Settle for “Good Enough” Branding
It’s easy to think that if you create your own brand it will save time or money, but professional branding goes beyond creating something that looks good. As a designer, I fine-tune fonts (this means I actually change some letters to be unique to you), choose colors that resonate, and ensure your brand works across all formats—from digital to print. You want your brand to stand out, be memorable, and make the right impression.
Your brand is the foundation of everything your business communicates to the world—don’t settle for less.
If you’re ready to create a brand that truly reflects who you are and connects with your audience, contact us today. We’re here to guide you through the process and help you feel confident in your brand moving forward.
