Lately, I’ve been thinking a lot about how overwhelming life has become.

There’s too much information coming at us from every direction. Politics aside, the sheer volume of noise—emails, social media updates, notifications—has made it harder to focus on what actually matters.

And I see it in my everyday life.

I’ve written about it a couple of times recently, too.

Besides running Creare, I’m on the Marketing & PR team for York Little League, help with two school yearbooks, and serve on a committee exploring a Community Center for our town. I’m also a mom of four with kids in multiple activities. Because of all this, I cross paths with a lot of people in my community. And what I’ve noticed? Information is getting lost.

We’re inundated. We miss important things.

  • When is sports registration?
  • When do I need to order a yearbook?
  • Did I pay for the director’s gift?
  • Is there an event next week?

The questions never stop, and with multiple Facebook groups, endless emails (did I even sign up for that list?!), and constant notifications, it’s easy to feel overwhelmed and lose track of what really matters.

Overwhelm and its Impact on Marketing

As a business owner, this is important to understand: Your ideal client is busy. They don’t have time to sift through clutter. They’re being pulled in a million directions. They’re overwhelmed.

So how do you reach them?

Simplify. Make your message clear, concise, and easy to find. Then, put it everywhere—your website, emails, social media.

Malcolm Gladwell put it best:

“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.”
— The Tipping Point

The Tipping Point in Communication is Coming

If I had to guess, we’re at a tipping point in how we communicate.

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
— Malcolm Gladwell, The Tipping Point

Graphic with the quote: “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”

The way we consume and communicate is shifting. The businesses that simplify their messaging and cut through the noise will be the ones that thrive.

Until that happens? Do your best to keep up, test what works, and ask your audience directly— Where did you see our message? What’s the best way to reach you?

And if you have any insight on this, drop it in the comments. Let’s figure it out together.