If you’re reading this it is most likely because you’ve heard blogging is important, but you really don’t know why. It’s something you’re thinking about implementing into your marketing strategy, but still not quite sold on why you should be doing it. 

Blogging is important to your business

First, be sure to read my post from last week on Creating a Content Calendar, as you’ll want to do that before you dive into writing blogs. This will ensure your messaging stays cohesive, and you have an idea of what you’ve written, and what you’re going to write. 

Here are my top 3 reasons why blogging is so important for you: 

  1. It updates your website. One of the pieces of the Google Algorithm is looking at how often (and the last time) you updated your website. Google wants to make sure that your site isn’t old and stagnant. It’s important to them to feature the most relevant content. New indicates that you are still in business, and you’re an expert in the keyword/s your blog is about.
  2. It indicates your area/s of expertise. As a continuation of #1, continual blogging shows your expertise in your area. When you are focusing on creating content around a group of keywords that all relate to your business you’re helping Google put together the pieces of the puzzle as to what you do, and where your expertise lies. This way later, when someone searches for one of those terms, Google provides you as their answer. 
  3. It provides your potential clients with information they need. Your potential clients are searching for answers to their questions, and your blog can provide them. If you create content that provides value to your potential clients, that will build their trust, and in turn help convert them to your client. Let your blogging be a sales tool to help answer common questions and streamline your sales funnel. 
  4. It’s a convenient way to add external links to your website that support your expertise. Linking out to other blogs or websites that help support what you’re writing about can help with rankings. For example, DesignRush is a listing website that helps someone searching for a designer find the right fit. They list us in their directory, and they have a blog that talks about a lot of design topics to help those searching find them. These links back and forth help contribute to your google ranking.

Don’t look at blogging as a chore, look at it as a helpful sales tool. It can not only get you potential clients, but also convert them. 

Remember, results are never immediate, it takes time for the search engines to index and re-index your posts. Don’t get frustrated if you don’t see leads immediately – they will come if you stick to your content strategy and are consistent with your messaging. 

Author’s note: This blog was updated on 9/28/23 with additional information.