This means that we will utilize basic search engine optimization (SEO) techniques such as: meta tags, page titles and keyword redundancy. What does that mean? It means we work with you to identify a keyword for each page on your website. Then, when we build that website, we write custom page titles and meta descriptions to ensure that keyword is in there. We also go through your content and make tweaks to be sure we’ve mentioned the keyword enough, and that it is used early on the page and in headings.

Something a lot of people don’t realize is how important the images are on your website for SEO. We go in and add titles and alt tags to all your descriptions, with a goal of using your keywords in them to further help the images rank. This also adds an additional SEO boost to your web page.

In order to do all this optimization efficiently and effectively, we use a plugin called Yoast SEO. This plugin provides us with hints and tips to help you get the most out of your content.